Jami Curl
Ohio University alum Jami Curl ’97 authored an article headlined “How a Natural Candy Company Finds Balance” in Business News Daily.
Curl is the founder of QUIN Candy and author of the candy cookbook “Candy is Magic” (Ten Speed Press, 2017). She earned a B.A. in English from the College of Arts & Sciences at OHIO.
I dream in candy.
I’m not talking about sugar-coated, cotton-candy dreams; my dreams are serious and science-based. I’m behind a chemist’s table, beakers and flasks spewing and steaming, working on formulas and perfecting recipes.
My company QUIN prides itself on candy made with natural ingredients. In fact, we shun ingredients that would be developed in a lab and opt for those grown in fields, plucked from vines and delivered fresh from the dairy.
I developed our line of candy because I was looking to make something that spoke to me – I wanted to make hard candy, gummy candy, chewy candy. Not chocolate, not bonbons, not truffles – real candy.
The recipes came first. And once I knew I had a solid hit on my hands, I began to develop our brand. I’m a multi-tasker: I can write a recipe for blackberry-tangerine hard candy (and teach others to make it) in one minute. The next minute, I can write copy for our website or direct a new packaging launch. I’m our spokesperson, creative director, communications manager and branding specialist. If it has anything to do with making candy or telling the story of our candy, I’m leading the charge.
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