Ohio University alum Bo Shim ’98 has been named Chief Technology Officer at Brandmuscle, according to a Sept. 22 news release.
Shim earned a B.S. in Chemistry-Biochemistry from the College of Arts & Sciences at Ohio University.
Just a month after acquiring a new office in Kansas City to cement its position as the largest local marketing technology and service provider, Brandmuscle has hired Bo Shim as Chief Technology Officer and Rhonda Parouty as Executive Vice President of Channel Management Solutions. Both join Brandmuscle with proven track records of leadership and innovation in the tech industry. Shim will be based in Cleveland, while Parouty will lead Brandmuscle’s products and services team in Austin, Texas.
“Adding Bo and Rhonda to our leadership team will keep Brandmuscle on the forefront of local marketing innovation, ensuring success for our clients and advancing the industry as a whole,” said CEO Phil Alexander. “As pioneers of the local marketing space, we are committed to finding new ways to optimize channel marketing for global brands and help them reach local consumers more effectively.”
Bo Shim’s Visionary IT Leadership Will Strengthen Local Marketing Software and Service Offerings
Bringing a mix of enterprise technology, digital marketing, and cross-channel integration experience to the Brandmuscle leadership team, Shim’s role as CTO will include managing Brandmuscle’s entire technology organization while focusing on business growth by delivering value for clients through digital innovation, cloud computing, and big data. His focus will be on enhancing and modernizing Brandmuscle’s SaaS local marketing execution solution as well as introducing new technology capabilities to support Brandmuscle’s digital services.
Most recently the VP of digital, store and omni-channel technologies at global luxury brand retailer, Signet Jewelers, Shim also brings experience leading successful IT and development teams at regional financial service provider KeyBank and digital marketing firm Rosetta.
“Bo possess the unique ability to manage all the day-to-day complexities of IT operations while energizing his team around a broader vision of effective IT results,” said Alexander. “Bo’s experience helping global brands connect with consumers online and in-stores will be a major boon for Brandmuscle clients looking to create a seamless customer experience and drive local store revenue in a shifting media landscape.”
Prior to his leadership roles at various retail, technology and financial service firms, Shim started his career in application and software development. He has a degree in biochemistry from Ohio University.
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